UXPA MN

Connecting a community.

The heart of UXPA MN is its membership base. Providing members with easy and meaningful ways to connect and participate is the key to making UXPA MN a valuable space for the local user experience design community and ensure its continued success.

The Situation

UXPA MN is the local Minnesota chapter of the User Experience Professionals Association. Their mission is to create a strong community of user experience professionals and students dedicated to networking and education.

Their website had a number of known usability issues that don’t reflect the organization’s commitment to user experience design. My team was asked to evaluate those issues and make recommendations for further changes that would better reflect the organization’s professional values and thought leadership.

My Role

• Conducted usability testing with a team of 4 other UX designers.

• Designed mid and high fidelity prototypes in Sketch.

• Created interactive prototypes with Axure.

• Synthesized research findings and prepared a findings and recommendations report.

Methods
Usability Review
Remote Testing
In-lab usability testing
Wireframing
Prototyping
Heuristic Evaluation
Tools
Sketch
Axure RP
Photoshop
Deliverables
Usability Review
Findings and Recommendations Report
Interactive Prototype

Initial Findings

A number of issues were apparent upon initial review of the site:

• Lack of information hierarchy
• Unclear paths to membership
• Difficult to contact board members

User testing would help us dig deeper on these points so that we could:

• Determine key pain points in usability
• Understand how to better communicate and reflect the organization’s mission
• Reveal what additional resources users would find valuable

We performed a series of usability tests on the current website.

User Testing

Knowing that the site’s lack of hierarchy contributed to general confusion and frustration in user flows, we focused most of our user testing on what users would like to see on the website. This included how UXPA MN could better reflect its commitment to community building and providing useful resources. The team conducted a series of remote and in-lab usability tests to collect data. In total we tested 2–3 users each via remote testing and 4 in-lab tests.

Conducting usability testing with a user

Prioritizing Connection and Multiple Paths to Engagement

I began my synthesis by listing out patterns, which revealed distinct categories that needed to work together to support the organization’s mission. But important connections between those categories weren’t being fortified, which resulted in the website only being used (with difficulty) to sign up for events and membership.

This left new and renewing members having a difficult time finding value in their membership beyond the monthly events.

Every user expressed some frustration at not being able to connect with the organization or its membership base. That took the form of easy to find and functional contact links as well as further opportunities to engage like a volunteer option.

Preparing the Findings and
Recommendations Report

Sketches helped me work through my recommendations for the site, which included emphasizing the community behind the site and developing multiple points for connection and involvement.

Findings and Recommendations Report

Looking Forward

The heart of UXPA MN is its membership base. Providing members with easy and meaningful ways to connect and participate is the key to making UXPA MN a valuable space for the local user experience design community and ensure its continued success.

Changes to the hierarchy, user flows, and usability will accurately reflect UXPA’s mission as a leader in its field.

My final wireframes
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