I began my synthesis by listing out patterns, which revealed distinct categories that needed to work together to support the organization’s mission. But important connections between those categories weren’t being fortified, which resulted in the website only being used (with difficulty) to sign up for events and membership.
This left new and renewing members having a difficult time finding value in their membership beyond the monthly events.
Every user expressed some frustration at not being able to connect with the organization or its membership base. That took the form of easy to find and functional contact links as well as further opportunities to engage like a volunteer option.