Maat Mons

Challenge

Produce a short brand video that reflects the handmade process of this creative and thoughtful soft goods studio and increases visibility.

Outcome

A 30-second video that can easily be shared on social media that captures the atmosphere in the Maat Mons studio and shows potential customers the attention to quality and detail that goes into each product.

Scope

Strategy
Video Production
Photography
Motion Graphics

Software

Premiere, Photoshop, AfterEffects

How It Started

Manola Suvannarad is owner and maker at Maat Mons, where she creates bags and other soft goods out of unique materials. She asked me to shoot a brand video for her studio that showed her thoughtful, hand made process.

Over the course of two days, I shadowed her at her studio in Northeast Minneapolis. Using a Sony Alpha full frame camera, I was able to be quick and nimble in her small space that is filled with a number of machines. We faced several challenges in post-production with the interview portion of the piece, ultimately decided to use music instead of a voiceover and include a simply story told via text overlaid on the image. Not only did this solution align with the spirit of the project, but it also made the video friendlier for social media.

Additional Content

In addition to the video, I shot some stills around the studio that could be used for additional content on social media and her blog.