Buyers who currently order from CJ’s online are faced with an interface that doesn’t allow any branding customization and often there are no images to go along with the product. Many buyers won’t purchase anything until they can see an item in the showroom. If online sales are to increase, buyers need to have more confidence in what they are buying, which is only going to happen if they get a good feel for the product.
The redesign places an emphasis on images, product descriptions, and video as multiple ways to demonstrate the product in use.
Vendor pages were also optimized so that they communicate why CJ’s chooses to work with its manufacturers, many of whom are local and mission-based.