New features for an app that helps hourly employees and their managers make the most of their time.
The Branch app is a tool for employers and employees working in industries that rely on hourly employment. Challenges in this space include shift schedules that change on a weekly basis and financial needs that often require workers to juggle multiple jobs.
Branch has already carved out a unique space for itself in the field of workforce management. Its employee-focused approach includes features that enable more schedule flexibility and financial support with no-interest instant pay ability. Stakeholders approached us to expand the app’s feature set.
• Synthesized information from the competitive audit and stakeholder interview to create a user journey map.
• Developed feature proposals that were submitted to the dev team for scoping.
• Analyzed the results of a Kano survey to create a second iteration of high fidelity prototypes and annotated wireframes.
User Journey Map
User Journey Map
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The team’s first step was to conduct a competitive audit and get a sense of what gaps exist in the space. With a better understanding of what has already being done, we conducted a stakeholder interview to find out what could be.
With the encouragement of our stakeholder, we approached the problem space with vision to move beyond the well-worn path of workforce management.
User journey mapping
To better understand how users currently interact with the app and what might further enrich their experience, I created a journey map. This revealed opportunities within the existing app, which is where I began prototyping.
Rapid Prototyping and Dev Scoping
After the first round of rapid prototyping, the product owner and developer met with us to scope the proposed features. Although most features were within the budget range, only 3–4 features would be feasible.
Narrowing down the features we would present to users was difficult. The team chose a set of 11 that could be taken in a few possible directions.
What the users had to say
A great idea! I like this one because it takes management out of the picture in this scenario. Love it!